Who should attend, and why?

This programme falls into two halves: we will look firstly at a strategic, big picture approach to communication – who, what, how, when, where and why?  What are your options, and what will your strategy be?  Then we will look through the other end of the telescope – at the language of communication – what people say, and how they say it – because little things make a big difference.  If you would like to examine and improve your current practice in both of these areas, this course is for you…

Outcomes:

By the end of this workshop you will

• be able to devise an effective strategy for large scale communication, based on a set of criteria against which the quality of the strategy can be assessed
• know how to use words and tone sensitively, to create exactly the impact you want – and avoid the opposite!

Content:

• The bigger picture: sharing practice – what do you do now, and how effective is it?
• What makes for quality communication at a strategic level?
• Setting quality criteria – then working out how to deliver them
• The forensic approach to language: being careful, not careless, with words and tone
• Case work examples
• Personal reflection and action planning

Development Method:

The workshop will be a mix of facilitator input, group discussion, practical examples and case work, reflection and action planning.

Comments:

•  “I will use plainer English, particularly regarding documentation sent to teachers – I changed the style and tone of a letter I drafted during the lunch break!” (senior manager, Manchester)

Find out more …