Effective Training and Development
0161 437 6809

Soft Selling Skills

You may have staff who are not aware how much opportunity they have to sell your product or service; they do not regard themselves as sales staff – and would run a mile at the thought of having to sell.

Who should attend, and why?

This one-day course will convince your staff that selling really is, and perhaps should be for them, a gentle art, built around engaging conversation and building a relationship.


By the end of this workshop you will

  • understand what is meant by ‘soft selling’
  • have assessed yourself, your skills and qualities against a ‘soft selling’ checklist
  • have observed ‘soft selling’ in practice
  • have attempted soft selling skills and techniques, received feedback and reflected on it


  • What is ‘soft selling’ and situations where it might be useful
  • Key skills and attributes
  • Your own self-assessment
  • Observing soft selling in practice
  • Putting your soft selling skills and techniques into practice
  • Personal reflection and action planning

Development Method:

The workshop will be a mix of facilitator input, group discussion, self assessment, observation, practical activities, feedback and reflection.


  • “Excellent, informative, and more sessions would be useful. Provided a lot to think about afterwards” (senior manager, Guildford)

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